Your next sneakers may be made with kelp, a natural ocean purifier. Check out why major running shoe companies are excited about this new biomaterials company, Algiknit.


Innovation comes in all shapes and forms. The 21st century is the century of relearning from nature and there is a lot we need to relearn. 


We’re slowly learning how to adapt natural sources of feedstock to replace a century of manmade materials and processes to help the earth offset the mountains of waste ejected into the air, water and piled on the earth. Replacing non-biodegradable substances with natural ones in manufacturing are a new source of innovation. Kelp, hemp, bamboo, pineapple, milk and bananas are THE new feed stocks that will be made into clothing, dishes, shoes, household items. Biodesign is hot!  


In nature nothing goes to waste. Every process output is another process input. If humans emulate nature, we would create no waste or use/create “foreign” chemicals and substances that can’t serve as a feedstock to natural processes. Biomimicry is the design and production of materials, structures and systems that are modeled on biological entities and processes. 

Circular Economy 

What if you want to do something in your business that incorporates some of these ideas? Explore the thinking behind the circular economy which looks to redefine products and services that minimize negative impacts and designs waste out of the system.  Sustainability is a complex topic because it requires resources and expertise across a host of disciplines and services. Just as we’re learning to relearn what nature has to offer, we also need to learn to think about the many impacts of the decisions we make daily in business.

Contact us if you’re looking for a journey partner in sustainability. We can help! 

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