Plastic has been in the news lately. We’re literally drowning in it. Oceans, rivers, lakes, and streams have tons of discarded plastic. It is the scourge of wildlife on every continent.

The images of turtle shells distorted by six-pack plastic rings or whales semi-paralyzed by fishing nets that are tangled up in their fins are hard to look at. The implications of what we are doing to wildlife all over the planet are disturbing, to say the least.

What was meant to be an article of convenience has turned into a big headache. The unintended consequences of this convenience are several ocean garbage patches that measure more than the State of Texas. These patches are made up of all manner of plastic, whole containers, and disintegrating microparticles. Why should we care? We’ve all seen the images of birds, fish, and whales with stomachs full of plastic. What we’re not seeing are the minute pieces of plastic that we’re ingesting because our food chain is introducing plastic into our diets whether or not we want it.

The new LEGO blocks are a step in the direction of creating a circular plastic economy. If LEGO couples lifecycle responsibility for all its products along with conversion to more sustainably source materials, then they’re exhibiting planet stewardship while sustaining their core business.

Business longevity is being more closely coupled with sustainability and climate resilience issues. Companies that continue to perpetuate business, as usual, do so at their own peril. Disruption and innovation is only increasing. And as Millennials and younger generations make buying choices based on sustainability, the market will shift.

Does your company have a plan for longevity that includes sustainability and resilience? If not, why not? Give us a call.

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