The French food and water company Danone has a history of environmental awareness. In this interview with McKinsey partner Clarisse Magnin, CEO Emmanuel Faber discusses his commitment to resource efficiency.

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Thinking in cycles rather than straight lines can provide new business opportunities. But some things do need to change, “You also need an investment-payback period that is longer than it is in today’s traditional model—five years instead of three; seven years instead of five. For our CO2 reduction program, we created a special green CapEx category with this in mind. Some bets may have no payback at all. It’s about getting a balance between the short, the medium, and the long term.”

Take a look at how Danone, the French  food and water company “does” circular economy.