With 30-second Super Bowl ads going at more than $5 million this year, Anheuser-Busch is investing a big chunk of its advertising budget by buying two one-minute ads; but while the company is well-known for its iconic Super Bowl spots, this year’s ads will showcase

More and more companies are understanding the need to steward the natural capital required to produce products. Water scarcity is very real and as competing interests (think human, livestock, agriculture and discretionary products like beer) vie for a fixed resource, conservation makes a great deal of common and business sense. Water rights will become more and more of an issue as potable water sources are drawn down. One only need look at the dire
situation in Cape Town, South Africa to understand the gravity of the problem

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