Disorientation. Irrationality. Malaise. These were the sensations that in 1965 famed futurist Alvin Toffler, who died two weeks ago, suggested would run rampant in the face of the “revolutionary

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“People need to have a sense of urgent optimism. The future can inspire wonder, awe, and hope.”


Leaders are often tasked with gazing into a crystal ball to make the call on whether a strategy or plan will succeed. Although looking far ahead may seem a daunting task, it is a necessary one in this age of constant disruption. Having an opinion about “likely” futures helps to inform business decisions. Imagine, for a moment, that you have a role in shaping the future for your company, this is where “preferred” futures come to play. By basing decisions on your preferred future, you are actively shaping your possibilities…