A China-driven surge in green bond issuance helps pave the way for a socially responsible version of the security in the U.S.

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Starbucks epitomizes how any corporation in any industry can now take a look at its business and identify how it operates in a socially responsible manner, and then offer investors the opportunity to support that,’ says Navindu Katugampola, head of green and sustainability bonds at Morgan Stanley.”

Sustainability is about leveraging the Triple Bottom Line (Social, Economic and Environmental) for business success. The green bonds are a way of raising capital to support Starbuck’s hand-picked list of ethical growers, critical supply component. A look at the company’s Global Responsibility Report reveals the benefits accrued from investments made in ethical sourcing and ambitions beyond 2015.

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