William McDonough looks at how materials should be chosen so that both biological (eg textiles) and techicnical (eg carpets) nutrients can be reutilized an

William McDonough explains how to choose materials that can be used again and again. His views are fully integrated into the circular economy and well worth understanding when making design choices. It is time to move from the Take – Make – Waste model of manufacturing to the take – make – reuse – make – reuse model. William McDonough and Michael Braungart wrote the seminal book “Cradle to Cradle.” 

View the video at: www.youtube.com