The truth is that what has passed for innovation over the last 20 or 30 years has been more focused on disrupting markets than fundamentally changing the world. That needs to change.

Read the full article at: www.forbes.com

That “disruptive” is sometimes used to connote “progress” seems weird. Intuitively, the terms appear at odds.

Evidently, Greg Satell seems to think that too:   

The truth is that what has passed for innovation over the last 20 or 30 years has been more focused on disrupting markets than changing the world. 

Did Steve Jobs actually change the world? Sure, he was successful, but would the world have been so different with a PC and no Macintosh? Android and no iPhone? Dreamworks and no Pixar? Something less, maybe. Still, it’s hard to argue that things would be profoundly different… 

“Rather than looking for markets to disrupt, we need to look for human endeavors that we can empower.”   We need innovation that cures cancer and produces a zero carbon economy.