In order to reach a sustainable human development, finite stocks need to be controlled and renewable resources need to be balanced. Circular economy was born as opposed to linear economy, which is based on three steps: extract, produce, and discard.

Asking the right questions

Sometimes the hardest part of a sustainability strategy is where to start. What’s the business case, what paradigm, which framework, what’s the investment required, are some starting questions. But are these the right questions to start with?


If you and your company do not have a clear vision of the future, or your focus is on maintaining business as usual as long as possible, you aren’t ready to create a sustainability strategy. Status quo thinking in all its uncertainty will commit you and your company to tactical and reactive business strategies.

Get started

Perhaps the best place to start is to ask very basic questions like do I know how climate change and other acts of nature could impact my business? Do I know how much water I use? Do I know diversity and inclusion statistics of my leadership/executive team and workforce? What is the carbon footprint of my business?

Whatever question or questions you decide to ask will launch a journey, a sustainability journey for you and your company. The goals you set will be signposts of company progress. It is a journey because the decision to operate sustainably is an ongoing and dynamic effort and it begins with the first question.

Circular Economy

For those seeking a new framework to inform sustainability strategies, the circular economy is a great place to start. The move from linear to circular thinking will be transformational.

Looking for a journey partner? Get in touch. We’re here to help.