Are you setting out to change the world? Here’s a stat you should know: nonviolent campaigns are 100 percent more likely to succeed than violent ones. So why don’t more groups use nonviolence when faced with conflict? Filmmaker Julia Bacha shares stories of effective nonviolent resistance, including eye-opening research on the crucial leadership role that women play.

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Business leaders would be wise to contemplate how to apply the ideas Bacha presents in this TED talk to how they run their businesses.   Even though this talk is based on observations and data concerning violent confrontations, there are strong parallels.

After observing conflict in the Middle East, Bacha noticed patterns that were common to successful conflict:

  • First, “Non-violence is a more effective and constructive way to wage conflict…actually non-violent campaigns are 100% more likely to lead to success than violent ones.”
  • Second, “The greatest predictor of a movement’s decision to adopt non-violence is its ideology regarding the role of women in public life…when a movement includes in its discourse language of gender equality it increases dramatically the chance it will adopt non-violence and the likelihood it will succeed.”

Seeking out the talents women can bring makes for good business.