If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
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A more ordinary mind might not think compelling business principles can be learned from the human immune system. There’s a connection between business and biology?
Martin Reeves looked to biological systems to answer the question, “What do we have to do to make sure our company lasts 100 years?” His studies led him to identify six features of the human immune system that can impact a company’s life span.
“Who”, he reasoned, “has been in the business of life and death longer than nature?” Biological systems, after all, are both “resilient and enduring.”
And what is more important than longevity and resilience, considering the “average U.S. public company can expect a life span of only thirty years…The probability that your company will not be around in five-year’s time is, on average, a staggering 32%…There is a one-in-three chance your company will be taken over or fail within five years.”
Given those odds, it’s worth looking anywhere for guidance, especially when it’s right inside of us.