We often hear that, if leadership is not involved, the change needed for a successful project is doomed. However, involving leadership is not enough, change needs sponsorship. Every change initiative project needs a sponsor. Sponsors help allocate budgets and resources, align critical stakeholders, work through cross organizational conflicts, and provide visible leadership and support for
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Acquiring project sponsorship is a practical first step to ensuring project success. But, not everybody can or should be a sponsor. “Sponsor” is an active title that connotes participation and involvement. Sponsors can vary by level and by functional area and there may be more than one person needed to truly provide sponsorship for a change effort.