The company has created a subsidiary called Apple Energy LLC to sell surplus solar electricity it generates

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Why would a company known for its technology elect to create a subsidiary to sell electricity? Management has changed their way of thinking about resources and waste, placing equal weight on best use of resources including, in this instance, excess electricity that would other wise be wasted if no provision is made to sell it –thereby making it a resource.


This kind of thinking is one of the basic tenets of the circular economy where waste is treated as another resource. Instead of cost centers, all forms of waste are mined for their potential contribution to the bottom line.


If your company is considering a move to this kind of thinking and operation, do you have the right journey partner to accompany you through the visioning and changes that will need to take place? This partner should know you, your business and your company culture to help guide the transformation.