A marketing firm CEO shares 7 tips from his company’s experience on using experimentation to improve organizational culture.
Read the full article at: www.tanveernaseer.com
In our recent blog, “7 Improvisation Principles For Becoming a Better Leader,” we talked about how the rules of improvisational jazz can be applied to business. One concept we explored was the idea of “performing and experimenting simultaneously.”
This blog, talks about how to do just that.
Matt Rizzetta, President and CEO of N6A, a New York based brand communications agency launched in 2010, puts a high value on experimentation. But he’ll also be the first to say it’s not easy. “While I’m incredibly proud of the culture of experimentation that we’ve cultivated through the years, it’s come at a steep price. Lots of time, commitment, sleepless nights and many painful lessons along the way as experiments have been developed, implemented and scrutinized at every step of the test lab.”
We usually don’t talk about experimentation and corporations in the same sentence. Corporations, though they seek to be agile and innovative, are also risk adverse out of concern for regulatory compliance, shareholder value and customer loyalty, to name a few. Experimentation is, well, experimentation – pushing boundaries, challenging the status quo, seeking possibilities, figuring out new ways, making mistakes.
So, how do you find the balance? How do you experiment and still perform?
Rizzetta’s last bit of advice gets to the heart of that balance, “While creativity is the lifeblood of experimentation, risk assessment carries equally as much value in determining which experiments make it to the pilot stage and which ones get left in the dust. It’s important to do a risk versus reward analysis before any experiments are implemented.
“Ask yourself the following questions:
- What is the best case scenario from this experiment?
- What is the worst case scenario from this experiment?
- Can this experiment cause severe damage to the business?
- Can this experiment have a counterproductive impact on morale in the workplace?
“Once you’ve answered these questions it will make the decision to implement the experiment a lot easier. I have a saying about experimentation that I use to guide me on whether or not a specific idea makes it to prime time in our company. Never bet the farm, but don’t be afraid to move the barn to find sunlight.”
So, if you’re willing to step out of your comfort zone, creatively adapt these ideas to your organization or parts of it, and put a well vetted experiment plan into action, the results could be worth the effort. New ideas, better products or services, or a buzz of creative energy in your work place could be the outcome.
Contact us and we can help you further understand how to foster a climate where both experimentation and performance thrive in your company.