This Year, the Budweiser Super Bowl Ads Feature Not Beer, but Water

/This Year, the Budweiser Super Bowl Ads Feature Not Beer, but Water

This Year, the Budweiser Super Bowl Ads Feature Not Beer, but Water

With 30-second Super Bowl ads going at more than $5 million this year, Anheuser-Busch is investing a big chunk of its advertising budget by buying two one-minute ads; but while the company is well-known for its iconic Super Bowl spots, this year’s ads will showcase

More and more companies are understanding the need to steward the natural capital required to produce products. Water scarcity is very real and as competing interests (think human, livestock, agriculture and discretionary products like beer) vie for a fixed resource, conservation makes a great deal of common and business sense. Water rights will become more and more of an issue as potable water sources are drawn down. One only need look at the dire
situation in Cape Town, South Africa to understand the gravity of the problem

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 and we can help you align around natural capital stewardship for your bottom line.

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By | 2018-02-16T00:40:43+00:00 February 5th, 2018|@enable_change|0 Comments

About the Author:

Flora Moon
Flora Moon is Sustainability Practice Director at Expressworks. For over 15 years she has adeptly guided petrochemical clients like DuPont, Williams, Halliburton and Chevron to navigate systemic and cultural change. In April, 2016 she moderated the SPE panel on Sustainability and Performance in Stavanger, Norway. She serves on the Executive committee of the Society of Petroleum Engineers Sustainability Technical Section and co-leads the SPE Sustainability Technical Section Performance Sub-Committee. Flora has also created sustainability capability and capacity in communities serving on the Houston (Texas) Resilience Committee and as project manager / special advisor to a number of public and private projects. She is the co-designer of a private sustainability investment strategy for Merrill Lynch.

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