The New Face of Change Management

/The New Face of Change Management

The New Face of Change Management

What if you could get accurate and unbiased understanding about how people were reacting to your messages?  And what if you could then adjust those messages to ease people’s anxiety about a proposed change initiative?

Now you can.

In 2013, I spoke at the Association of Change Management Professionals Global Conference about how emotions are key in guiding people through change, and how wonderful it would be if people had “dials on their chest” to gauge their reactions.

My presentation was a guide on how to match emotion to the missing change pieces and what to reinforce based on emotional reactions. The problem was how to engage the person in conversation long enough – and to be smart enough – to determine what they were feeling.


Several new companies are now offering facial recognition technology (e.g., Emotient, Affectiva) to provide measurement of attention, engagement and emotions by analyzing videos of stakeholders as they experience presentations, marketing or delivered messages.

With new computing power, large data sets and several years of development these companies have overcome real world problems such as eyeglasses, facial hair, poor lighting and consumer grade webcams. The level of accuracy is greater than 95 percent of primary emotions.

Using this exciting new technology for change efforts could provide a great leap forward in improving outcomes and reducing time and effort with stakeholders.

There are many possibilities:

  • Message testing to find the best way to influence stakeholders
  • Reactions to how a key executive delivers to their audience to provide coaching
  • Testing and adjusting message delivery to stakeholders
  • Culture neutral feedback to tailor message reactions around the world
  • Elimination of bias in written surveys

With the ability to gauge how our stakeholders really feel about what we are telling them will be invaluable to improving our efforts to implement change.

As the old adage goes…

“They may forget what you said — but they will never forget how you made them feel.”

Visit Kevin’s LinkedIn page here!

By | 2017-05-23T10:44:46+00:00 February 2nd, 2016|Change Leadership Capability|0 Comments

About the Author:

Kevin Rohan
Kevin Rohan, founder of Real World Change Management, has more than 25 years of Fortune 50 project level experience. He has worked with such industry leading clients as Chevron, Shell, Saudi Aramco, DuPont Chemicals, Caterpillar, Applied Materials and Nokia to implement successful large-scale organizational change on a global scale. Kevin holds a BS in Business Administration and a MBA from the University of Phoenix. He has served on the Project Management Curriculum Committee at the University of California at Irvine. He is a member of the Project Management Institute and is a Founding Member of the Association of Change Management Professionals where he assisted in the development of their Certified Change Management Professional (CCMP™) certificate. His QED Award-winning book: Change Management in the Real World is available on Apple iBooks.